Franchise development marketing
How franchise systems build a candidate pipeline that closes: Item 19 storytelling, brand-versus-opportunity positioning, and the handoff between marketing and the development team.
Speaking & Teaching
Sessions for franchise and multi-unit audiences on development, local marketing, and the operational side of scaling — from someone who has run the businesses, not only advised them.
Garrett Gillin speaks to franchise and multi-unit audiences on franchise development marketing, local marketing adoption, multi-unit growth, and the systems connecting marketing, sales, and operations. He has taught graduate-level digital marketing at Brandeis University since 2018 and was named a Titan 100 Philadelphia honoree in 2026. Booking requests go through the contact form on garrettgillin.com.
Local marketing that franchisees will actually use
Why corporate-built tools sit unused, and how to design programs, budgets, and reporting around the operator instead of the brand team.
Multi-unit growth and budget allocation
A market-tier framework for deciding which location deserves the next dollar — growth, mature, capacity-constrained, and turnaround markets.
Marketing, sales, and operations as one system
Where growth actually breaks in a scaling business, drawn from building and operating two national award-winning agencies.
Formats and audiences
- Conference keynotes and breakout sessions
- Franchise convention and regional meeting sessions
- Panels and moderated discussions
- Podcast and press interviews
- Franchisee and network education workshops
- Guest lectures for university and executive programs
Audiences are usually franchisors and development teams, multi-unit franchisees and area developers, multi-location operators, and graduate marketing students.
Teaching at Brandeis
I've taught in the Rabb School of Continuing Studies at Brandeis University since 2018 — conversion rate optimization, search engine marketing, and search engine optimization — and I serve on the Faculty and Advisory Board for the M.S. in Digital Marketing and Design. Teaching keeps the work honest: you have to defend why a method works, not just that it worked once.
Speaking questions
What does Garrett Gillin speak about?
Franchise development marketing, local marketing adoption across a franchise network, multi-unit growth and budget allocation, and how marketing, sales, and operations work as one system. He speaks from the operator’s perspective as co-founder and partner of two national award-winning agencies.
Is Garrett Gillin available for podcasts and interviews?
Yes. He takes podcast, panel, and press interviews on franchise development, multi-unit operations, and marketing strategy. Requests go through the contact form on garrettgillin.com.
Does Garrett Gillin teach?
Yes. He has taught graduate-level digital marketing at Brandeis University since 2018, teaching courses in conversion rate optimization, search engine marketing, and search engine optimization in the Rabb School of Continuing Studies, and he serves on the Faculty and Advisory Board for the M.S. in Digital Marketing and Design.
How do you book Garrett Gillin to speak?
Send a note through the contact form on garrettgillin.com with the audience, date, and format. He replies personally, usually within two business days.
Booking or interview request?
Send the audience, date, and format, and I'll come back with topics that fit. Press and podcast requests are welcome too.