Franchisors and franchise developers
Brands selling units and supporting a network of owners who each need local results.
Building companies — and helping operators scale theirs
Garrett Gillin is an entrepreneur, educator, and franchise/multi-unit marketing expert based in Philadelphia, Pennsylvania. He co-founded two national award-winning agencies — Units, a franchise marketing agency, and 215 Marketing — teaches graduate-level digital marketing at Brandeis University, and was named a Titan 100 Philadelphia honoree in 2026. He works with franchise and multi-unit operators across marketing, sales, and operations.
- Titan 100 Philadelphia, 2026
- Adjunct graduate faculty, Brandeis University
- Inc. 5000 — twice nationally
- 100+ franchise brands, 1,200+ locations
- Adweek Fastest Growing Agencies, 2025
Who I work with
Multi-unit franchisees and area developers
Operators running several locations inside a system, balancing brand standards with local demand.
Multi-location and growth-stage operators
Non-franchise businesses expanding into new markets and outgrowing their original playbook.
Conference organizers and media
Franchise events, podcasts, and publications looking for someone who can speak to development, multi-unit operations, and marketing from the operator's side.
Franchise marketing
How franchise systems grow: development pipeline, national brand fund, local execution, and the reporting that ties them together.
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Multi-unit marketing
What changes when one operator runs five, twenty, or eighty locations — and how to market across all of them without losing the brand.
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Recent writing
Operations
How to Manage Marketing Expectations
Misaligned expectations do more damage to marketing programs than bad creative ever has. The conversation that would have saved the relationship was available in week one.
August 17, 2026
Sales
Marketing and Sales Alignment: Closing the Gap That Costs You Revenue
Marketing says the leads are good. Sales says the leads are garbage. Both are describing the same leads — and that argument is a systems problem, not a personality conflict.
August 17, 2026
Marketing Strategy
Marketing Strategy vs. Tactics: The Difference and Why It Matters
Nearly every underperforming marketing program I've audited had competent tactics and no position — good execution pointed at nothing in particular.
August 17, 2026
Let's talk about your growth
Whether you run five locations or five hundred, send a short note about what you're trying to grow. I'll tell you how I'd approach it and whether my team or someone else is the right fit.