Franchisors and franchise developers
Brands selling units and supporting a network of owners who each need local results.
Franchise & multi-unit marketing expert
Building companies — and helping operators scale theirs
I co-founded Units, a national franchise marketing agency supporting 100+ brands and 1,200+ locations, and 215 Marketing, a national growth marketing agency. I've taught graduate-level digital marketing at Brandeis University since 2018. The work is the same everywhere: connect marketing, sales, and operations so growth is repeatable.
Garrett Gillin is a Philadelphia-based entrepreneur, educator, and franchise and multi-unit marketing expert. He is co-founder and partner of Units, a national franchise marketing agency supporting 100+ franchise brands and 1,200+ locations, and 215 Marketing, a national growth marketing agency. He has taught graduate-level digital marketing at Brandeis University since 2018 and was named a Titan 100 Philadelphia honoree in 2026.
- Titan 100 Philadelphia, 2026
- Drexel Magazine 40 Under 40, 2026
- Graduate faculty, Brandeis University, since 2018
- Inc. 5000 — 2020 & 2026
- 100+ franchise brands, 1,200+ locations
- Adweek Fastest Growing Agencies, 2025
Who I work with
Multi-unit franchisees and area developers
Operators running several locations inside a system, balancing brand standards with local demand.
Multi-location and growth-stage operators
Non-franchise businesses expanding into new markets and outgrowing their original playbook.
Conference organizers and media
Franchise events, podcasts, and publications looking for someone who can speak to development, multi-unit operations, and marketing from the operator's side.
Franchise marketing
How franchise systems grow: development pipeline, national brand fund, local execution, and the reporting that ties them together.
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Multi-unit marketing
What changes when one operator runs five, twenty, or eighty locations — and how to market across all of them without losing the brand.
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Recent writing
Operations
How to Manage Marketing Expectations
Misaligned expectations do more damage to marketing programs than bad creative ever has. The conversation that would have saved the relationship was available in week one.
August 17, 2026
Sales
Marketing and Sales Alignment: Closing the Gap That Costs You Revenue
Marketing says the leads are good. Sales says the leads are garbage. Both are describing the same leads — and that argument is a systems problem, not a personality conflict.
August 17, 2026
Marketing Strategy
Marketing Strategy vs. Tactics: The Difference and Why It Matters
Nearly every underperforming marketing program I've audited had competent tactics and no position — good execution pointed at nothing in particular.
August 17, 2026
Let's talk about your growth
Whether you run five locations or five hundred, send a short note about what you're trying to grow. I'll tell you how I'd approach it and whether my team or someone else is the right fit.