Growth & Marketing
The goal is accountable demand: qualified opportunities you can measure and repeat, not more activity.
- Positioning and messaging
- Demand generation
- Channel strategy
- Brand
- Measurement and attribution
- Agency and vendor management
How Garrett Gillin Works With Businesses
Marketing, sales, and operations, treated as one system — because growth depends on all three working together.
Garrett Gillin works with businesses across three connected areas: marketing, sales, and operations. He treats them as one system rather than three departments, and identifies which part is limiting growth before recommending where to invest.
Sales & Revenue
Revenue is won or lost in the handoffs — between the inquiry and the callback, the lead and the qualification, the promise and the close.
- Pipeline design
- Lead scoring and qualification
- CRM architecture
- Sales enablement content
- Marketing-to-sales handoff
- Revenue reporting
Operations & Scale
Whether the next location adds profit or adds strain is decided by the infrastructure behind it: process, training, and clear ownership.
- Org design
- Process documentation and SOPs
- Training and enablement
- Multi-location standardization
- Technology stack decisions
- Reporting leadership can act on
Teaching & speaking
I've taught graduate digital marketing at Brandeis University since 2018, and I speak to franchise and multi-unit audiences on development, local marketing, and the operational side of scaling.
Why these three work together
These functions are usually bought separately, and they rarely perform separately. A disagreement about lead quality is often a positioning question. A location with traffic and weak conversion is often a staffing question. I've run all three functions inside my own companies, which is what lets me tell the difference quickly.
Most of this work happens in businesses that repeat — see franchise marketing and multi-unit marketing. The companies behind it are on Work.
Common questions about working with Garrett
What does Garrett Gillin help businesses with?
Marketing, sales, and operations. He treats them as one connected system, because the constraint on growth is often upstream or downstream of the marketing itself.
What is Garrett Gillin's area of expertise?
Business operations and growth for companies that repeat — franchise systems and multi-unit operators. That includes demand generation and measurement, pipeline and CRM design, and the process, training, and org design that let a business add locations without adding chaos.
Who does Garrett Gillin work with?
Franchisors and franchise development teams, multi-unit franchisees and area developers, and multi-location operators. The work happens through Units for franchise brands and through 215 Marketing for non-franchise growth brands.
Where should you focus first?
Tell me what you're trying to grow and I'll share where I'd look first, and whether my team or someone else is the right fit.